After shocking the world earlier this year at Super Bowl XLIII when its consumer-created Super Bowl ad took the number one spot in USA TODAY’s annual Super Bowl Ad Meter, the Doritos brand announced it will once again turn over complete control of its Super Bowl air time to consumers, but is raising the stakes like never before.
The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the winners $5 million if the homemade ads claim the top three spots of the USA TODAY Ad Meter.
This year, participants can upload :30 commercials that share their love for Doritos tortilla chips to www.crashthesuperbowl.com through November 9, 2009 to be considered for one of the coveted spots that can change the lives of Doritos fans.
Six finalists’ ads will be announced in January 2010. Then it will be up to fans to vote for their favorite ads online and determine the three winning Doritos spots to air during the Super Bowl XLIV broadcast on February 7, 2010 on CBS. Each of the six finalists will win $25,000 and a trip to South Florida to attend Super Bowl XLIV in a private luxury suite at the game, where they will tune in to learn for the first time which ads won when they air for a worldwide audience.
Potential grand prizing for the contest will be based on each winning ad’s ranking on the USA TODAY Ad Meter:
● $1 million will be awarded for an ad that scores the number one spot on the Ad Meter
● $600,000 will be awarded for an ad that scores the number two spot on the Ad Meter
● $400,000 will be awarded for an ad that scores the number three spot on the Ad Meter
If consumer-created Doritos ads sweep all the top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each winner for a total prize giveaway of $5 million.
Doritos Crash the Super Bowl TV Commercial Ad Contest
